For a very select group of companies, business is going so well that they are posting strong performance across all key financial metrics (e.g. revenue growth, profitability, total shareholder return).

For most other companies, they will be mixed performance - for example, the company may have great profit margins but be growing slowing.

Understanding where a company's strengths and weaknesses lie is very helpful. If you can demonstrate that your solution could help the company tackle one or more of its areas of financial weakness, it should be easier to close the deal.

To see financial strengths and weaknesses for a company:

  1. Search for a company
  2. Click on Highlights in the lefthand menu
  3. Strengths and Weaknesses will appear at the top of the Highlights page

You can find out more about how Databook calculates financial strengths and weaknesses for a company here.

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