Finding out a customer's or prospect's strategic priorities is a critical piece of account intelligence. It can however involve hours of trawling through company annual reports, investor presentations and earnings call transcripts.

Databook does this work for you and displays strategic priorities for companies that you have chosen as Key Accounts.

To view strategic priorities for your account:

  1. Search for the company
  2. Choose Strategic Priorities from the Premium Insights section of the menu

Each strategic priority is based on information announced by the company themselves. 

Databook has tagged key themes from each strategic priority.

You can expand a strategic priority to read the full text and find a link to where the information has been sourced from on the company's website.

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