It's always helpful to know whether your competitors already have a presence in your accounts and when their contract may be up for renewal.

It's often possible to find clues to this by searching company reports and press releases. 

This research can be very time-consuming, so we built the Topics feature to help.

To search for competitor activity in your accounts:

  1. Connect your Salesforce to Databook - this article explains how
  2. If necessary, create a Topic with your competitors as keywords
  3. Click on Opportunities
  4. Click the Topics tab
  5. Select the competitors Topic you've created
  6. Click on View next to any company to explore the results in Explorer 

This video shows an example where the user is searching to see if major cloud providers (e.g. Google Cloud, AWS) are active in different accounts.

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