Databook can help you drive consensus faster, sell to more business units at once, and liberate bigger budgets by helping you find the most relevant executive sponsors, whose compensation may depend on addressing the issue your product addresses.

To learn how to do this please click HERE to log into Databook. Once there, search for the account you’re meeting with using the search bar.

To sell high, go to your account page and review your account’s relative weaknesses, where you can help them improve performance. These opportunity areas can change on a monthly basis or even more frequently, and staying on top of recent developments will help you target executives most receptive to your messaging.

Since Revenue Growth and Gross Margin are key pain points, we think leaders responsible for those metrics are likely to be receptive to our offerings. To find these critical stakeholders, navigate to the People tab. Then look for executives with “Growth” and “Gross Margin” tags under their names - Andrew Campion, John Donahoe, and Heidi O’Neill are all great examples.

It can be hard to get to senior executives like Heidi, Nike’s President of Consumer & Marketplace. You should also target team members in her organization, who likely have the same KPIs as Heidi. It is much easier to get a meeting with a buyer or influencer when you know what is important to their boss.