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Identifying Executive Buyers
What are Executive Briefing Books?
What are Executive Briefing Books?

EBBs target executives' focus areas and more

Tobias Varshani avatar
Written by Tobias Varshani
Updated over a week ago

The Executive Briefing Book (EBB) is a 2-pager that quickly brings you up to speed on how to target an executive's focus areas, such as the company's strategic priorities, recent news, events, financial performance, and peer benchmarking.

You can either request an EBB from the Key Buyers section on the highlights page or by going into the People tab. Once you have clicked on "Email me Executive Briefing," it takes less than a minute to be sent directly to your email.

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