Reading an annual report or 10-K form only gives you half the picture of a company's performance.
Annual revenue growth of +10%? Sounds great... until you discover that their competitors are growing by +15% annually.
Understanding a company's financial performance relative to its peer group is also important as this is an important lens through which senior management at that company will assess strategic priorities and investment decisions.
To see how your account is performing versus competitors:
- Search for your account
- On the Overview page look at the Competitors panel
- Click on the Details link in the panel or choose Competitors from the menu on the left to see more information
To give you a quick insight into performance versus competitors, Databook ranks companies in the peer group based on key financial metrics.
On the Competitors page you can see more detail about how your account ranks versus peers for key financial metrics:
- Total shareholder return
- Revenue growth
- Selling, general and administrative costs (SG&A) as a percentage of revenue
- Gross margin