Companies are like living organisms: they are not static but evolving, as they acquire new businesses, pivot to new products or enter new industries.
The competitive landscape companies operate in is also in flux, so that's why we frequently review the competitor groups in Databook.
We review the peer groups for companies based on information from several sources - e.g. competitors listed in 10-K forms, 14-A forms, annual reports, and investor relations presentations.
Reviewing competitor groups is an ongoing process and so far we have reviewed hundreds of the largest companies that appear on Databook.
If you think that we can improve the peer groups for specific companies you are familiar with, please message us and we'll be happy to review those competitor groups.