What the Business Case Tool does

The business case tool is designed to help you estimate the financial impact that your solution(s) could have for your customer.

Based on the assumptions you make, Databook will calculate the value you could create for the customer across the following metrics for non-Financial Services companies:

  • Revenue
  • Cost of Goods Sold (COGS)
  • Selling, General & Administrative expenses (SG&A)
  • Profit (EBIT)
  • Profitability (EBIT margin)

For Financial Services companies, the Business Case Tool estimates the impact for the following metrics:

  • Total Revenue
  • Operating Expenses (either Total Non-Interest Expenses or Total Operating Expenses)
  • Profit (EBT excluding exceptions)
  • Profitability (EBT excluding exceptions margin)

How to use the Business Case Tool
To use the business case tool:

  1. Search for a company
  2. Choose Business Case Tool from the lefthand menu

The Business Case Tool will automatically load a default business case showing the value that is created from a 1% improvement in revenue.

The table on the top right, shows the additional revenue and/or profit that your solutions could create for the company.

It also shows the improvement that this would generate to the company's profitability margin in each of the next three years.

Default Business Cases

You can add additional default business cases using the toggles to the left of the chart.

For non-Financial Services companies, the toggles look like this:

  • 1pct improve revenue (loaded automatically) estimates the value impact of increasing forecast revenue by +1% each year
  • 1pct improve COGS estimates the value impact of reducing forecast COGS by -1% each year
  • 1pct improve SG&A estimates the value impact of reducing forecast SG&A by -1% each year.


For Financial Services companies, the toggles are different, because these companies tend to report their financial results differently to other companies.

  • 1pct improve total revenue (loaded automatically) estimates the value impact of increasing forecast revenue by +1% each year
  • 1pct improve COGS estimates the value impact of reducing forecast COGS by -1% each year

These articles may also be helpful:

How does the business case tool estimate the value impact of your solution(s)?

Did this answer your question?