All Collections
Staying up to date with your accounts
How can I find catalyst events at my accounts?
How can I find catalyst events at my accounts?

Databook helps you identify triggers to start sales conversations

Alex avatar
Written by Alex
Updated over a week ago

Databook's news and event updates help you find catalyst events or triggers to start conversations with customers and prospects.

There are a number of ways to keep up to date with the latest events at the companies you are interested in.

Company events

To see more detail on events at a specific company:

  1. Search for the company

  2. Click on the Key Developments tab

Important events for the company are shown in chronological order, the most recent first.

You can also choose categories of events that are of most interest. For example, the following can be useful catalyst events:

  • Management changes

  • M&A activity

  • Product launches

  • Business expansions

Company news
It's also possible to see a news feed for just your chosen company.

To do this:

  1. Search for the company

  2. Click on the Key Developments tab

  3. Select News from the menu on the left

The following options are available to help you find the most useful news articles:

  • Sort by date or relevance

  • Include news about the company's competitors

  • Search headlines for keywords of your choice

  • Follow the link to view news for all companies in your account's industry

Did this answer your question?