Databook's news and event updates help you find catalyst events or triggers to start conversations with customers and prospects.
There are a number of ways to keep up to date with the latest events at the companies you are interested in.
Company events
To see more detail on events at a specific company:
Search for the company
Click on the Key Developments tab
Important events for the company are shown in chronological order, the most recent first.
You can also choose categories of events that are of most interest. For example, the following can be useful catalyst events:
Management changes
M&A activity
Product launches
Business expansions
Company news
It's also possible to see a news feed for just your chosen company.
To do this:
Search for the company
Click on the Key Developments tab
Select News from the menu on the left
The following options are available to help you find the most useful news articles:
Sort by date or relevance
Include news about the company's competitors
Search headlines for keywords of your choice
Follow the link to view news for all companies in your account's industry