What is management intent?
Management intent offers powerful insights into what senior executives at your accounts and prospects are focusing on.
Management intent is based on what the C-suite and line of business leaders say in investor presentations, earnings calls with analysts, annual reports and other company documents.
As such, it gives an insight into the top priorities of senior executives. A few examples of management intent topics include:
Strategic priorities
Expansions into new businesses, products or markets
Proposed digital transformation and IT investments
Major new contracts with customers or suppliers
Why is management intent useful?
Understanding what senior executives at your customers are thinking can be invaluable in enterprise sales.
For example, if you are able to align your solutions to the company's strategic priorities, it can make a complex sale go much more smoothly, with increased buy-in from decision-makers.
How does it work?
Databook indexes millions of pages of publicly available company information, with a focus on the most valuable documents, such as investor relations presentations, earnings call transcripts and key company filings.
How can I view management intent at my accounts?
Management intent can be viewed on Databook using the Management Intent feature.
This article offers an introduction to using Management Intent.
For a video tutorial please see the below: