Value Driver Trees provide an insight into how companies in different industries generate value for their shareholders (as measured by Total Shareholder Return).

These diagrams illustrate how lower-level financial metrics contribute to improving the high-level financial metrics that C-Suite executives are compensated on.

Understanding which branches of the Value Driver Tree your solutions and use cases can impact helps to create a persuasive business case for your customer.

The Value Driver Trees on Databook are interactive and include dynamic indicators (green, orange and red markers) showing whether a company is outperforming or underperforming its competitors for key financial metrics. If you can align your solutions with improving these metrics, it's likely to be of interest to executive sponsors and decision-makers at your customer.

To see details of how a company is performing against its competitors, click on the markers for 'Value Drivers' or 'Metrics' on the top right.